Designing the logo, picking a name
for the startup, printing business cards, getting the website operating,
starting the project, listening to critics, setting up meetings is the easy
part.
The hard part is assembling the
tribe; building their trust and earning their attention. The hard part is
exerting emotional labor. The hard part is committing to finish the project
once you hit the dip. The hard part is working on the project day after day.
The hard part is expensive if you
wait until the end (overtime, overnight shipping, fixing shortcuts, missing the
ship date).
Do the hard part first.
Do the hard part first.
